Rolled & Roasted

The project

A client came to Frank from Asheville, North Carolina looking to run a branded content campaign with an article on Rolled & Roasted – a rolled ice cream shop – as the focal point. They wanted to run this campaign in anticipation of 2018’s Livewell Health Expo, so Frank had a call with the client, discussed everything they wanted him to address in the piece, and wrote the article accordingly.

Client feedback

The owners of Rolled & Roasted were thrilled with the way Frank wrote about their business and the product they lived to sell. As a result, the campaign turned out to be a success, as was their booth at the expo!

Client website:

The article Frank wrote for the client can be viewed here. It can also be read by downloading a PDF version of the copy.


Published by Frank Reynolds

Frank Reynolds is a copywriter who lives outside of Baltimore, Maryland. An MFA graduate student in creative writing and teaching, Frank admires a well-told story as much as he loves procrastinating. He also enjoys CrossFit, eating, and the ups and downs of fantasy football. Currently, Frank is hard at work on his debut novel, Transference — the first of many fantasy adventures his readers will conquer.

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